For almost any type of industry and business, graphic content plays a significant role in marketing a brand. And with most consumers nowadays relying on digital media, it’s not surprising to see more people more attracted to consuming content in graphic format. But while visuals are becoming more significant in the market, many brands are still struggling to produce impressive media design and content that stand out.
Luckily, for brands who’ve learned to master visual content, acquiring higher returns like revenue, clients, and followers comes easy. Whether it’s on email marketing or social media, it’s essential to possess visual content intelligence and create imagery or design that instantly catches the eyes of your target audience. Read on to find out how you can elevate your visual content efforts.
Use the magic of infographics
A great infographic design can do wonders for your marketing. This visual allows you to easily share information or step-by-step processes in a more creative more. You can use it to present research findings and share tips about all kinds of topics. As a matter of fact, it’s said that infographics are shared and liked three times more than other types of social media content.
When creating effective infographics, pick a topic relevant to your brand and use credible sources for the textual information. For the design, you can use online templates and creative digital tools to add your visuals and copy.
Publish striking images or graphics
Another great way to build your following on the digital market is to publish content that features quality images. The photos must be professional, brand flattering, eye-catching, and high quality. For instance, let’s say you’re a jewelry shop, but nobody on your team can take creative and professional images, consider hiring a product photographer.
Photographing shiny and intricate products like jewelry can be tricky, so it’s best to leave it to the experts. For more polished and professional images, you can also consider availing of a jewelry photo-editing service. If you’re planning for custom graphics, be sure to get them done by an experienced graphic designer.
In terms of the design elements, you need to think about the colors that best reflect what your brand stands for. You can start by choosing at least three main colors. When creating custom graphics, be careful in using color combinations. The colors should not contrast too much as it can lead to visual vibration and not contrast enough to bleed into each other.
Get better with the words
An appealing visual won’t be effective without high-quality content to match the aesthetic and design. Effective headlines are essential to spark an interest in the audience. If you fail to make the people want to know more about your content, you can’t achieve the campaign’s desired results. Also, on average, you have at least three seconds to keep a customer hooked following your headline. Be sure that the first sentence up to the rest of the content is attention-grabbing.
In addition to that, be sure to write in a unique voice that matches your brand’s personality. Focus on the writing tone aligned to your brand persona, business goals, and target audience. Lastly, do not forget to optimize your content for search using the latest SEO strategies and practices.
Infuse some humor too
While most individuals are often skeptical in advertisements, humor is an effective way to lower those defenses. Injecting humor into your visual content strategy is a great approach to connect with the audience and make your brand more relatable. Also, humorous content tends to garner more attention on social media. Many people nowadays love sharing funny memes, videos, or GIFs with others. And if you play the cards right, it can make your brand viral too.
However, keep in mind that humor-infused visual content is quite tricky to create. You need to create some universal humor, may it be hyperbole or sarcasm, that is still niche-specific to better appeal to your target market. And since the public seemed to be more responsive, sensitive, and informed now, humor content can make or break your brand. So, make sure it is properly executed and stays true to your brand.
Adopting better strategies for better visual content might be tough at first, but it can bring amazing benefits to your growing brand. Focus on writing interesting blogs, creating appealing graphics, and combining them for better engagement. And by sharing high-quality visual content, you can easily double your brand’s exposure!
